About
Meet AJ Carter.
Brand strategist, entrepreneur and creator of Breadcrumb Marketing. AJ helps people become findable and credible to the right audience, without performing for the internet.
For more than a decade AJ has worked with professionals and owner-led businesses to help them communicate their value more clearly. Her background combines branding and design with international corporate experience, project management and strategic thinking.
She is particularly interested in what happens when personal reputation and business reputation become inseparable, and in how people are discovered now that search, referral and AI recommendations sit side by side.
AJ believes good marketing should make it easier for people to recognise your value, not require you to perform a version of yourself for the internet.
Her approach is strategic, practical, curious and refreshingly free from marketing theatre.
- You should not have to become somebody else in order to market yourself.
- Good marketing makes it easier for people to recognise your value.
- Strategic visibility beats constant visibility.
- Personal reputation and business reputation are now inseparable.